Post-9/11 GI Bill Facebook Page
In conjunction with an overall strategy for the Post-9/11 GI Bill Campaign, The AIM team, developed a Facebook page to connect Veterans and inform them on the existing benefits of the Post-9/11 GI Bill. This project resulted in the following:
- Multi-paged Site
- Combined Impact of Paid and Earned Digital Media
- Purposeful Layout and Look
- Over 35,000 Fans to Date
TRG Post-9/11 GI Bill “My” Story Tour
The AIM Team coordinated and executed a joint social media and live event campaign in promotion of NASCAR’s September 11 Air Guard 400 Sprint Cup in Richmond, Virginia. As part of this tour, AIM provided
- Live Event Coordination
- Online Interactive Schedule
- Marketing & Promotion through Facebook
During the month of September 2010, TRG toured their Post-9/11 NASCAR car and driver, Landon Cassill, to venues all along the eastern seaboard to promote the upcoming race on September 11, 2010. AIM teamed with TRG to strategically utilize social media to promote and inform the public about the pre-event shows as well as the actual race on September 11.
At the time of hire, AIM had only six weeks to organize the events as well as market them. Scheduling and content for social media marketing were still in the process of being developed. In order to give sufficient time to advertise, the AIM team had to work quickly.
Within a limited time frame, AIM developed a strategy to notify fans via social media of the tour and inform them about each pre-event. Implementation of the plan was successful as AIM committed the hours needed to get the job done with excellence.
The Landon Cassill TRG Post-9/11 GI Bill Facebook site was established on August 23, 2010 and has generated over 35,000 fans. This Facebook page created awareness of the pre-race shows as well as provided free advertising for TRG with continuous advertisement for the Post-9/11 GI Bill.
Fully Developed Claims (FDC) Marketing Campaign
The AIM team used various online marketing tools focusing on Veterans as a target audience to create awareness and traffic to the Veteran’s Affairs Fully Developed Claims (FDC) program and webpage. AIM’s strategy included
- Keyword Research and Marketing
- Facebook and Google Ads
- Design and Implementation
- Weekly Analytical Reports