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American Independent Media was instrumental in creating a now-iconic brand for the GI Bill. The Department of Veterans Affairs worked with AIM to conduct a national marketing campaign to promote the greatest expansion of education benefits since World War Two. Through AIM’s support we conducted a national advertising campaign, NASACAR race weekend, and brand promotion strategy for the Post-9/11 GI Bill® from 2010 to 2015. All were successful in establishing a nationally recognized brand and increasing in the number of people using the GI Bill. The employees I worked with at AIM were some of the most professional individuals I’ve had the pleasure of work with. They were inspired and dedicated to their craft. AIM’s leadership team was always willing to go the extra mile and work tirelessly for a product that met our needs. Simply put, the GI Bill would not enjoy the recognition by the public today without AIM.

 

Barrett Y. Bogue

U.S. Department of Veterans Affairs

GI Bill® Public Affairs | Digital Engagement

 

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